Luxury clothes looking a bit on the shabby side

Far from polarising the clothing retail market into clearly defined premium and budget lanes, I see retailers choosing to drive all over the road visually (News Analysis, DW 20 May). There are now so many so-called budget clothing retailers, with sophisticated identities, driving in the visual premium lane, the real challenge in the market is going to be how premium brand retailers are going to continue to justify and convince their customers to part with their cash. Many seemingly complacent luxury retailers on the high street are looking tired and cheap.

How long can they rest on the equity in their labels at the expense of the retail experience of their brand?

David Clare

Creative director

Exposed

London NW4

Latest articles