Silk Pearce

Silk Pearce has refreshed the brand identity for United Trust Bank, as it is relaunched following a management buy-out. Previously called Bank Insinger de Beaufort, UT is to revert to its original name, after consultation with Silk Pearce. For the corporate marque, the consultancy has developed a shield motif created from the UT initials. Different executions of the shield are used across stationery, literature, a website and advertising. It also designed the company’s annual reports and accounts. Silk Pearce won the project following a credentials pitch.