Silk Pearce has refreshed the brand identity for United Trust Bank, as it is relaunched following a management buy-out. Previously called Bank Insinger de Beaufort, UT is to revert to its original name, after consultation with Silk Pearce. For the corporate marque, the consultancy has developed a shield motif created from the UT initials. Different executions of the shield are used across stationery, literature, a website and advertising. It also designed the company’s annual reports and accounts. Silk Pearce won the project following a credentials pitch.
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The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched