Radius Design Consultants has designed the identity for the British Beer and Pub Association’s latest initiative, Beautiful Beer. Launched last Friday, the campaign aims to persuade drinkers to make beer their ‘drink of choice’.
This year’s competition invited designers in training to revamp the cover of three well-known books across adult fiction, adult non-fiction and children’s literature.
The new branding centres upon a dynamic R logo, which intends to evoke the “gestural quality of a dancer in motion”.
The UK-based social organisation has a new name, five-year strategy plan and “dynamic, moving identity” system.
As part of our coverage of 2022’s graduate season, we’re talking with a selection of graduates from around the UK about their work, practice and future plans.