Conference on how to improve your lunchbox

Designers faced with the challenge of designing food packaging which will appeal to children may find succour at Kid Food ’98, a conference to be held in London in mid-November.

But titter ye not at the subjects under discussion. One afternoon session will investigate ‘The “lunchbox” phenomenon’.

Organiser IQPC promises in advertising material that it will investigate the trends in lunchboxes, with a discussion of growth in the size of lunchboxes and the reasons behind it. ‘Trends in frequency and penetration of lunchboxes’ is another subject up for grabs.

Is somebody missing a euphemism?