Looks suspiciously like an inside job

It may seem unusual for London Transport to display, on its buses, an A4-format poster explaining how the design and psychological persuasion tactics behind its current campaign to stop fare-dodging actually work.

But read closely and the mystery will be solved. A note at the foot of the sheet reads ‘For Internal Use Only’. Application is all, as they say.

Start the discussionStart the discussion
  • Post a comment

Latest articles