Nesta calls for business – design links
Nesta chief executive Jonathan Kestenbaum (pictured) is calling for a concerted effort to better align academia with industry.
Writing in this week’s Business Insight column of Design Week, Kestenbaum seeks to dispel the myth that ‘creative types’ lack business acumen and asserts that this needn’t be the case if steps are taken by higher education institutions to redress the situation.
‘Many students complain that academics are out of touch with how the creative industries work, and there are limited attempts to align academia with industry,’ writes Kestenbaum.
‘Too often there is no integration between a university’s business offering and its art, design and media courses. Where an entrepreneurship module is built-in, it is not always effective or appropriate to students needs,’ he says.
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Could I draw the attention to a new undergraduate degree course addressing this percieved gap at Coventry University – BA Creative Industries Management. It is a business course aimed at the creative industries, more specifically music, film, TV and broadcasting with events management too. Its a hybrid course working cross faculty based in the business school but working with the media and performance departments.