Boyd & Co aids UK launch of Russian bank

Alfa Bank is out to dispel negative impressions of Russian banking practices by launching itself in the UK with a brochure designed by Boyd & Co.

The literature sets out to help improve potential business partners’ perceptions of the young Russian bank’s working practices, says the consultancy’s founder Susi Boyd.

Boyd has created “a simple brochure with images suggesting clarity and strategy”, using the bank’s existing logo with photography by Paul Dunn.