Snack manufacturer Leaf UK has chosen the imaginative title LO Go for its relaunched low-calorie chocolate bar, with the image designed by Dragon Creative Consulting. Perhaps some good old-fashioned high-calorie chocolate would have produced a sufficient increase in blood sugar levels to think up a more creative name, rather than leaving the poor old designers to create a logo for a LO Go.
Thisaway has built on its branding for the rugby competition, incorporating the U-shaped logo into the trophy design.
Alongside an animated video, the stamps aim to incorporate “vivid” colour and “lo-fi-style” typography.
Wolff Olins global CEO Sairah Ashman discusses the design process, backlash and legacy of the London 2012 Olympics brand on its tenth anniversary.
As Cannes Lions 2022 comes to a close, we look at the winners of the top design prizes, including the first ever win for a Portuguese studio.