Snack manufacturer Leaf UK has chosen the imaginative title LO Go for its relaunched low-calorie chocolate bar, with the image designed by Dragon Creative Consulting. Perhaps some good old-fashioned high-calorie chocolate would have produced a sufficient increase in blood sugar levels to think up a more creative name, rather than leaving the poor old designers to create a logo for a LO Go.
Illustration-led puzzle companies speak with us about how they have capitalised on a market which has been supercharged by pandemic lockdowns and a desire to “switch off”.
From colour charting the Beach Boys to a characterful pet food rebrand, these were some of our favourite projects from the past month.
Nine designers have been recognised with the accolade, which is awarded each year by the RSA and has previously included James Dyson and Vivienne Westwood.
The old crest had not been touched since the 1970s and was seen by the club to not be communicating well in the modern world.