Railtrack this week launched a new corporate brochure, video and website. Pauffley PRL designed the brochure and an exhibition held at London’s Imagination Gallery for the launch. The brochure features photography of Railtrack’s assets – its tracks, staff, bridges and viaducts – shot in colour and black and white by Chris Ridley and Noorie Parvez respectively. The website is designed by Clarity Communications and the video is by Oriel.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.
The Abortion Care Finder tool provides those seeking abortions with location-specific information relating to laws and regulations, nearby health centres and different medical options.
The design is the “rebellious” cousin of Fortnum’s handmade English chocolate line and even saw the consultancy work on the shape of the chocolate.