Railtrack this week launched a new corporate brochure, video and website. Pauffley PRL designed the brochure and an exhibition held at London’s Imagination Gallery for the launch. The brochure features photography of Railtrack’s assets – its tracks, staff, bridges and viaducts – shot in colour and black and white by Chris Ridley and Noorie Parvez respectively. The website is designed by Clarity Communications and the video is by Oriel.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.