HSAG associates with local government

HSAG has designed the corporate identity for the Local Government Association, the new national umbrella group for local authorities which launches on 1 April.

The magenta identity, designed by HSAG design director Tom Poslett, centres on “star people” formed into a shape representing England and Wales. The house typeface is Frutiger.

The LGA – being formed from a merger of the Association of District Councils, the Association of Metropolitan Authorities and the Association of County Councils – now also has a website, created from storyboards by HSAG.