Jeeves makes clean sweep with rebranding by HGV

Jeeves of Belgravia, an upmarket London-based dry cleaning chain, has appointed HGV to relaunch its brand. The consultancy won the business following a three-way pitch against NB Studio and Unreal.

HGV is tasked with assessing the existing brand identity and its application across signage, packaging and affiliated material, such as delivery vans. The first raft of projects is expected to be completed by September.

The consultancy will also create retail graphics. The company has nine London outlets.

The company’s existing brand has been developed in-house, says Shaun Mason, managing director at Jeeves of Belgravia. ‘This relaunch is very much part of a strategy to develop and grow both the business and the brand.’

Jeeves of Belgravia specialises in dry cleaning, but also runs its own home delivery service and carries out curtain cleaning, repairs and alterations.