New packaging for Douwe Egberts instant

Instant coffee ranges from Douwe Egberts will have new packaging after 17 April.

The new packs have been designed by Maidenhead consultancy The Connection, with the aim of creating a greater visual presence on supermarket shelves.

Existing Douwe Egberts cues, such as the female figure at the centre of the label and the watermark image, have been retained and emphasised.

The Connection previously repackaged the brand’s ground coffee ranges.