Point-of-sale items for new Hugo Boss fragrance

IC Holographic is creating point-of-sale items for new Hugo Boss fragrance Hugo Dark Blue.

The range is being prepared for launch in April.

A 1m-long ‘blipvert’ and lenticular lens has been developed by the London group.

‘It looks like a simple vertical strip of high frequency, oscillating LEDs, until you look away and the Hugo brand name is traced out, magically floating in mid-air,’ explains an IC Holographic spokesman.