Cheeky chaps set hearts a-flutter

This week sees the launch of a new poster campaign designed by Jon Turner’s in-house team at The Body Shop.

The campaign features a photograph which the US market has already found too cheeky. Which leads you to ponder about Turner’s penchant for employing the body parts of friends and staff in previous images.

The posters had to be taken down from US stores on their first day after complaints of indecency. One elderly lady lay down outside a Body Shop claiming to have had a heart attack, and would only move once the poster was removed. “One cynic suggested she was confusing the symptoms of a heart attack with those of an orgasm,” says Turner.

He hopes the UK market will be more broadminded.