Pims branding gets straight To The Point

To The Point has designed an identity, stationery and brochure for Pims, the news distribution, print and fulfilment company, for a fee of around £50 000.

The consultancy has also created a brand toolkit and trade magazine advertising. The next stage of the project is to transfer the new identity to the company’s website, in conjunction with in-house web designers Diamond-I.

Pims marketing manager Natalie Thwaite says the company was looking for a complete rebrand.

‘We’ve been around for 20 years and changed a lot in that time. The logo had evolved to some extent, but we still had an antiquated image. Market research showed potential customers didn’t realise the full range of products we offer,’ says Thwaite.

‘We have also made internal changes in the way that we run customer services and the sales team and we wanted to reflect those changes to the market,’ she adds.

To The Point managing director Simon Hutton adds, ‘The concept is based on the 24/7, proactive nature of the company within a fast moving, integrity-sensitive environment.

‘Our task was to define their service offer in a fresh and versatile graphic structure while acknowledging the [brand’s heritage],’ he says.

To The Point pitched for the work in December 2001 against one other consultancy, having previously been on a long list of six.