Curious Oranj look for Hillington

The £4m Hillington Park Innovation Centre in Glasgow opened its doors last week, with an identity by Scottish design group Curious Oranj.

The part-public, part-privately funded technology business start-up centre is Scotland’s answer to US-style incubators which provide funding, business support and office space for technology-led companies.

In order to communicate the concept behind the centre’s launch, Curious Oranj came up with an abstract egg design to represent business incubation, and a safety net emblem indicative of the support it is able to provide for its start-ups. The latter line graphic is based on an architect’s blueprint drawing of its new building.

Hillington Park Innovation Centre director Tom Ogilvie says: “It was a difficult task. We needed an identity that would communicate the dynamic and innovative nature of this business centre, along with the incubation concept. Curious Oranj achieved this and have given us a visual personality from which we can build a strong brand.”

Ogilvie says 15 start-ups are already on board at the centre, mostly in the software development, e-commerce and business-to-business arena.

“Curious Oranj created simple, clean branding which can be applied to a range of promotional materials to market the centre to a number of different audiences,” says a spokeswoman for the design group.