The Stage redesigns print edition to align with website

Theatre newspaper The Stage redesigns 135-year-old newspaper to make it more in keeping with new editorial strategy and website which launched earlier this year.



The “world’s oldest theatre newspaper” The Stage, has redesigned its print edition in a bid to better align it with the publication’s website.

Freelance designer Rob Johnston – who is also art director of cycling magazine Rouleur – has led the redesign, which sees The Stage’s black and white masthead replaced with a new white-on-teal version.

The colour palette has been streamlined, giving it a similar look and feel to the website which re-launched in February this year.

There are two new fonts: Helvetica Neue for box-outs, headlines and furniture, and Plantin for main body copy. Meanwhile the grid has changed from being a freedom grid to having a baseline of 3.75mm spacing.

Overall the task was to make the print edition cleaner, more modern-looking and easier to digest.

This reflects a new editorial strategy according to The Stage editor Alistair Smith who says: “Over its 135-year history, The Stage has always moved with the times, evolving its design to reflect contemporary tastes.

“As The Stage website becomes more and more central to an ever-growing readership, we wanted to unite the paper and website under a single design.”

The old print design was by David Hillman and looked like this.



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