The Stage redesigns print edition to align with website

Theatre newspaper The Stage redesigns 135-year-old newspaper to make it more in keeping with new editorial strategy and website which launched earlier this year.

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The “world’s oldest theatre newspaper” The Stage, has redesigned its print edition in a bid to better align it with the publication’s website.

Freelance designer Rob Johnston – who is also art director of cycling magazine Rouleur – has led the redesign, which sees The Stage’s black and white masthead replaced with a new white-on-teal version.

The colour palette has been streamlined, giving it a similar look and feel to the website which re-launched in February this year.

There are two new fonts: Helvetica Neue for box-outs, headlines and furniture, and Plantin for main body copy. Meanwhile the grid has changed from being a freedom grid to having a baseline of 3.75mm spacing.

Overall the task was to make the print edition cleaner, more modern-looking and easier to digest.

This reflects a new editorial strategy according to The Stage editor Alistair Smith who says: “Over its 135-year history, The Stage has always moved with the times, evolving its design to reflect contemporary tastes.

“As The Stage website becomes more and more central to an ever-growing readership, we wanted to unite the paper and website under a single design.”

The old print design was by David Hillman and looked like this.

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