The new design features a brighter blue colour, a gold bar behind the logo and a silver circle that frames the branding. The packaging was created to update the brand while retaining the original design’s distinctive visual cues, says Holmes & Marchant account director Hayley Laven.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.