LFH is rebranding Latvian beer Zelta, for Carlsberg-owned brand Aldaris. The new packaging is intended to emphasise the lager’s cultural heritage while appealing to a young, urban male market. Zelta, which means gold in Latvian, was the first beer brand to launch after the country’s independence in 1991. LFH has created a ship icon for the brand, to reflect Latvian capital Riga’s history as a trading port.
The £50m refurbishment project has been led by architectural firm Stanton Williams, and features areas that the public can use without having to buy a ticket to a performance.
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon