LFH is rebranding Latvian beer Zelta, for Carlsberg-owned brand Aldaris. The new packaging is intended to emphasise the lager’s cultural heritage while appealing to a young, urban male market. Zelta, which means gold in Latvian, was the first beer brand to launch after the country’s independence in 1991. LFH has created a ship icon for the brand, to reflect Latvian capital Riga’s history as a trading port.
The Taking Care of You campaign is aimed at those working in emergency departments and looks to change the hospital working culture of achievement and performance coming before self-care.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.
The prime minister revealed the first draft of the UK’s withdrawal agreement from the EU on 14 November, to much controversy and speculation from her peers. We analyse the policies