LFH is rebranding Latvian beer Zelta, for Carlsberg-owned brand Aldaris. The new packaging is intended to emphasise the lager’s cultural heritage while appealing to a young, urban male market. Zelta, which means gold in Latvian, was the first beer brand to launch after the country’s independence in 1991. LFH has created a ship icon for the brand, to reflect Latvian capital Riga’s history as a trading port.
We talk to the creators of the new BBC series, which brings viewers stories from Bauhaus, a revealing hour with Dieter Rams and Vic Reeves in silver spandex.
The updated visual identity, including a logo and campaign, looks to “reposition the educational charity verbally and put it back on the map visually”.
This year’s results follows a downward trend in popularity for creative subjects both at schools and universities.
The latest announcements also include a “multi-sensory” exhibition inspired by the sea at Oxo Tower Wharf.