LFH is rebranding Latvian beer Zelta, for Carlsberg-owned brand Aldaris. The new packaging is intended to emphasise the lager’s cultural heritage while appealing to a young, urban male market. Zelta, which means gold in Latvian, was the first beer brand to launch after the country’s independence in 1991. LFH has created a ship icon for the brand, to reflect Latvian capital Riga’s history as a trading port.
As part of our coverage of 2022’s graduate season, we’re talking with a selection of graduates from around the UK about their work, practice and future plans.
To increase accessibility, the new branding took influence from colour scheme of the existing PayPal payment button.
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All three gold-winning projects in this year’s awards are rebrands of companies that were in economic decline.