Leisure centre chain sports new identity

Quarton Baldwin is designing new corporate identities for 23 leisure centres owned by Civic Leisure.

The Jubilee Sports Centre in Harrow is currently introducing a new corporate identity designed by the group.

The Surrey consultancy produced a corporate guidelines manual for Civic Leisure earlier this year. Previously, each leisure centre commissioned its own local printers to design and print literature.

Now the centres are following design templates from Quarton Baldwin. The Queen Mother Leisure Centre in London’s Victoria asked the consultancy to design its corporate identity. The Seymour, in West London, followed suit.

Quarton Baldwin is evaluating the rest of Civic Leisure’s portfolio of leisure centres. Basingstoke Leisure Centre is next off the drawing board. The identity work for each includes signage.