Organic chocolate brand has an air of Mystery

Mystery Design has created a new brand identity and packaging for Petit Organique, an organic chocolate that has recently been added to the Delvaux range. The colour concept for the project was to follow through the Delvaux corporate colour, orange, to create a sense of uniformity between ranges. The logo consists of an outsize ‘O’ with the Delvaux logo and Petit Organique name in the centre. The colours scheme for milk chocolate is orange with deep brown lettering, a pattern which is inverted for plain chocolate. Stockists will include Planet Organic and department store Selfridges.