Redhouse Lane reviews MAFF strategy

Redhouse Lane has been given the contract to review the Ministry of Agriculture, Fisheries and Food’s internal communications strategy.

The job, which is for a period of three months, involves an in-depth survey of staff attitudes, a comprehensive audit of existing publications and electronic media and recommendations for an integrated strategy for the MAFF intranet, poster sites, notice-boards and TV screens.

The agency beat 24 other consultancies for the contract. “We felt that it could give us an integrated approach – we were impressed with the homework they had done,” says MAFF’s internal communications manager Geoffrey Pallet.

“There’s a lot going on within MAFF at the moment, it’s an important time for it and design is a crucial part of that,” says Redhouse Lane’s internal communications director, Richard Lomax.

“We will be doing a lot of research work, going round the country with focus groups.

“Once we’ve collected that information we will be producing a report on how they can improve their communications – together with a design branding strategy for all internal communications,” adds Lomax.

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart