Salterbaxter design internal communication initiatives

EMI Group and Cable & Wireless have both launched environmental communications programmes directed at their staff, with design by Salterbaxter. The EMI campaign uses a police mugshot-style approach, taking to task staff who fail to respect the environment in their everyday work, such as those who insist on printing out all of their e-mails. The Cable & Wireless version has a ‘making an impact theme’, with which it seeks to openly communicate its environmental impact.