Visuality goes shopping for Bryce retail expertise

Bryce Creative Services, a Hull-based design consultancy specialising in retail in-mall design and communication programmes, has been acquired by Visuality Design, also based in Hull. Visuality’s client list includes Asda, Smith & Nephew, Sara Lee and Scottish & Newcastle Retail.

Former sole proprietor of Bryce Creative, John Bryce, will join the Visuality board as executive director and his team will move into Visuality’s offices.

At this stage, no job losses or appointments are envisaged. “Our intention is simply to bring the two teams together and go forward from there,” says Visuality’s marketing director, Tony Nunan.

The acquisition, says Nunan, continues Visuality’s policy of extending its branding and packaging design business into specialist areas relating to shopping. “Working with clients like Meadowhall and Centro, [Europe’s biggest leisure and retail complex, in Germany] enabled Bryce Creative to build up unique insights into how to communicate with shoppers on a very large scale.

These insights will add significantly to our ability to advise our clients on all aspects of the shopping process,” adds Nunan.

The business of 5-online, which provides clients with digital media design, e-commerce, data housing and ASP services, will integrate with the existing e-xcentric business, formed through the acquisition of MCA holdings earlier this year.