Packaging Innovations London 2017, which returns to Olympia London on 13 & 14 September, has partnered with The Pentawards to provide visitors with a dedicated design focused conference that features the best and brightest design minds from all over the globe.
The Pentawards Conference
New for 2017, The Pentawards Conference will be launched live on the showfloor, featuring experts and professionals from the packaging design industry. Attendees will learn the best ways to tell a brand’s story, how to deliver innovation through design, and discover the added value possibilities when designing through technology.
Kath Tudball, design director at The Partners will present ‘packaging the idea – a true story’. During her session, she will draw on personal experiences with Argos, the Connaught and London Cru, and will discuss how brands can use packaging to tell a story, rather than just sell a product.
Dr William Connolly, technical director of luxury packaging innovation at COTY, will look at the phases of innovation for pack development. He will focus on the need for innovation within the luxury beauty industry, before defining the innovation phases and explaining how to build a structured project pipeline.
Asa Cook, creative director at Design Bridge London, will present ‘packaging design in the goldfish era’, during which he will consider how the amount of information we consume affects the creative industry and talk about what needs to be done to cut through this in the new world of multi-media channels.
Elliot Wilson, founder and strategy director of The Cabinet, and Steve Honour, Design Leader – Innovation & Futures at Diageo, will then discuss ‘super seers (seeing the benefits of great design)’. During this session, they will show how to demonstrate the true value and benefit of great design, in order to move brands forward and engage with the consumers.
The Pentawards Conference is the also the perfect platform for attendees to network with likeminded individuals, learn from experts and make new contacts from right across the industry.
The Pentawards Exhibit
As part of The Pentawards and Packaging Innovations London collaboration, there will be an exclusive preview of The Pentawards finalists ahead of its ceremony in September. The Pentawards Exhibit will feature a curation of the world’s best packaging designs from across five key categories – body, beverage, food, luxury and other markets.
You can register to attend for free here