Milk monitors would have a fit if they saw what Checkland Kindleysides has been doing to Express Dairies’ packaging.
Taking their cue from some sort of Carl Andre goes to Legoland theme, CK’s creatives have used milk crates as building bricks for an installation in the reception area of the consultancy’s offices. Staff have customised them with cards detailing their ‘favourite things’, or deposited items such as a cricket ball and a worn-out pair of shoes.
But for the cream of the crop see the financial director’s paean to the film The Matrix. Proof, if ever you needed it, that accounts departments occupy a parallel universe.