Digest

Enterprise IG has designed packaging for the relaunch of Clearblue, Unipath’s home pregnancy test. The revamped packaging balances the emotional issue of female fertility with the product’s functional messages of accuracy, according to Enterprise IG de

Enterprise IG has designed packaging for the relaunch of Clearblue, Unipath’s home pregnancy test. The revamped packaging balances the emotional issue of female fertility with the product’s functional messages of accuracy, according to Enterprise IG deputy managing director Kate Bradford.

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