Lewis Moberly has revamped the visual identity and packaging for premium champagne house Pol Roger, which will roll out globally over the next year.
The consultancy was commissioned two years ago on the basis of previous campaigns for luxury retailers, following a three-way creative pitch. It was tasked with presenting a more uniform identity for Pol Roger across the 100-plus markets it is involved in.
According to Pol Roger UK managing director Bill Gunn, the family-owned group is keen to present an outward sign of its drive for a more cohesive international strategy.
Lewis Moberly managing director Robert Moberly claims the project was about creating an identity that was true to the product. ‘There was a perception that the previous identity didn’t live up to the wine,’ he says. ‘We revisited archives and came up with a new expression of its heritage through a fresh company marque.’
The logo will be applied across Pol Roger’s six champagnes, with different coloured labels reflecting the various qualities of the range. The first two products will hit shelves this Christmas, with others following in 2003 and 2004.