Brand Vision builds on mix

FORMER Design House director David Rosen’s new consultancy has unveiled work for Ruberoid, the professional building products company.

Rosen set up new group Brand Vision in February after he was made redundant from Design House for not meeting new-business targets. Brand Vision has tweaked an original concept, created by Design House, for Ruberoid’s range extension of admixtures.

Brand Vision used “the proposition ‘Power to control the elements’ to reflect both the technical excellence and product performance benefits which had been built into the Ruberoid brand”, says Rosen.

Design House is still working with Ruberoid.