Travel agent giant rolls out new name

The new name and marque for the country’s biggest travel agent started rolling out this week to its 1000 store fronts. Naming and identity are by MPL (DW 19 September).

WorldChoice is the new name for 410-strong travel retailer

AT Mays and its 600 independent agents. Existing AT Mays shops will be branded Carlson WorldChoice, while the name WorldChoice will be used for independents and in advertising.

Implementation of the logo will start on outlets in Scotland and the north of England. Three hundred and fifty of the independents will be branded by the end of the year.

MPL is also working on brochures, uniforms, signage and display systems and might handle the interiors.