Random Media powers to victory in BIMA Grand Prix

The British Interactive Media Association’s Grand Prix has been won by Random Media for its Battersea power station website. The site, www.thepowerstation.com, also picked up top prize in ‘best use of the Internet’, and ‘business and corporate’ categories.

Preloaded picked up two awards, one for its Spooks project for the BBC TV series and one in the ‘best consumer initiative’ category for Coca-Cola. Glue London won twice, once in the mobile services category for T-Mobile’s Rolling Stones work and also in the ‘travel and leisure’ category, for its Virgin New Trains launch.

Poke’s Britart.com site took the art and culture prize, while Digit’s Rizer site, www.rizer.co.uk – designed to give help to young people in trouble with the law – scooped the best ‘charity’ award.

DLKW Dialogue won the banking and financial services section with its Halifax website for HBOS; Lateral took top ‘retail’ honours, for Levi’s Europe site, http://eu.levi.com.

Other winners include: Cimex’s Fimbling Fun project for BBC Worldwide in the ‘training and home learning’ category; Skive/23 Red was awarded best interactive ad campaign for the website www.ladbrokesgrandnational.com, Graphico New Media won for its J20 game, and Zentropy Partners took an award for its Nesquik relationship marketing work.

Slightly Different’s Birmingham Focus on Blindness, BBC Interactive Factual and Learning’s Pyramid: The Book of Buried Pearls and Graphico New Media/Creative Direction’s Kellogg’s Encarta projects all won their categories.

Best integrated campaign went to Lever Fabergé for Lynx and best broadband site was won by Sky Interactive. Robert Silverton and Jonathan Pace from Bournemouth University won the student category with their work for The Nine.

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