The Little Book of Cool

Creative copywriting group, Mother Tongue, has published The Little Book of Cool, designed by Guy Gilpin. The guide is something you won’t want to travel abroad without this summer. For example, it’s ‘cool’ in France to jumble up letters of well-known words. In Sweden, the Bible is cool. In the Czech Republic, having sex is cool. And in Italy, football is cool. Well, it’s the Czech Republic for us, then.