Radio station Atlantic 252 has introduced a new corporate identity, created by Media Design Creative, to coincide with an advertising push to boost audiences for the station’s flagship breakfast show. The identity will be implemented on a series of posters and on new stationery and corporate literature. Atlantic 252 director Alison Victory says the new […]

Please remember: the client is not a moron

Judging from the number of requests we have had for a copy of the research undertaken for the Pan European Brand Design Association there is a lot of interest in the issue of “what clients want from their design consultancies”. No doubt your editorial will stimulate a healthy debate (News, DW 19 February). We constantly […]

BBC redefines global service

BBC WORLDWIDE will shortly appoint a branding consultancy, expected to be Lambie-Nairn, to create BBC-branded “genre signposts” as part of an aggressive global marketing campaign. The campaign for the BBC’s commercial arm will see the corporation increasing its range of merchandise, which it will seek to sell and market directly instead of through licensing agreements. […]

Lufthansa targets youth

Stockport design group Tucker Clarke-Williams is working on a specially targeted youth identity for German airline Lufthansa. The identity, which will be unveiled later this month, is for use in young person’s travel agencies STA and Campus Travel. The consultancy is designing stationery and will then create a direct mail campaign. The project comes after […]


The London Institute Platform hosts Angela McRobbie – Art, Fashion, Music in the Culture Society. The lecture will explore the consequences of the “aestheticisation of society”. McRobbie’s book British Fashion Design: Rag Trade of Image Industry will influence the theme of this lecture, which takes place on 9 March at 7pm. Contact: The theatre box […]

Multimedia lift for Bamber Forsyth offer

Bamber Forsyth has appointed five new staff to its eight-strong interactive division as part of a sustained drive into the multimedia market. Consultancy director of interactive communications Mark Wilson has appointed two designers, a project manager and two technical staff to help build the new media department he was brought in to oversee last April. […]

Eyes on the Prize

Now in its third year, the Citibank Private Bank Photography Prize is gaining in stature. Short Channel 4 films devoted to the five contestants have been shown every evening this week, and each year the prize makes publicity gains. Held at the Photographers’ Gallery in London’s Covent Garden, it is rapidly becoming a significant cultural […]

Local Zone takes shape with Blue Peter’s help

THE design for the Millennium Dome’s Local Zone, a cardboard construction intended to involve Britain’s children more fully in the overall millennial project, has been unveiled by the New Millennium Experience Company. The concept has been created by architect Gumuchdjian & Spence and Japanese freelance cardboard-structure specialist Shigeru Ban. HP:ICM is project manager to the […]

Living it small

There’s just a couple of people, plus a little dog called Betty, and a row of The British Design and Art Direction yellow pencils manning the compact Johnson Banks office in Chelsea, when I go to visit. This was around the turn of the year when everyone was away, but the gaffer, Michael Johnson, prides […]

INS engineers BTR Siebe name

INTERBRAND NEWELL AND SORRELL has presented five potential names to senior management at BTR Siebe, the interim name for the company formed by the recent merger of engineering groups BTR and Siebe. The new name is likely to be agreed and announced from the shortlist within the next month, says INS project director Adrian Harwood. […]

Hasbro ups in-house designers

Toys and games firm Hasbro is looking to increase its in-house creative services team by 20 per cent, as its product range widens to include recent acquisitions such as construction toy K’nex and Tiger Toys, maker of Furbies. The American firm’s European arm is looking for eight designers and artworkers to work on brand packaging […]

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