BNP-Paribas is launching its new corporate identity at next month’s French Open tennis tournament, jointly designed by Rodney Fitch & Co and French consultancy Altai (DW 7 April). The bank is using the logo to reflect its strong focus towards Europe. Rodney Fitch & Co director Neil Whitehead says: ‘The identity communicates an innovative and flexible marque that will have a global reach.’
Children’s book illustration student Viola Wang has scooped this year’s top prize, beating over 80 other entrants.
As the production designer works on last-minute preparations for the Brits, we speak to her about creating sets for the likes of Coldplay and One Direction, mastering the skill of
New research has found that while 30,000 students graduated from design courses between 2012-2013 and 2015-2016, only a quarter ended up going into “highly skilled” design jobs.
We Launch has redesigned the branding to “change the stigma” associated with the sports, which have now been brought together under one organisation.