BNP-Paribas is launching its new corporate identity at next month’s French Open tennis tournament, jointly designed by Rodney Fitch & Co and French consultancy Altai (DW 7 April). The bank is using the logo to reflect its strong focus towards Europe. Rodney Fitch & Co director Neil Whitehead says: ‘The identity communicates an innovative and flexible marque that will have a global reach.’
We take a look at the life and work of 20th century French designer Charlotte Perriand, whose modernist career is the subject of a blockbuster new Design Museum exhibition.
The former PRO14 Rugby league has rebranded as United Rugby Championship, with a new identity featuring lifestyle-inspired touches.
The new identity for work sharing platform Reveal plays with imagery associated with secret societies to showcase the brand’s more open approach.
The London thoroughfare is to be redesigned with two pedestrian-only piazzas this year in an attempt to rival New York’s Times Square.