BNP-Paribas is launching its new corporate identity at next month’s French Open tennis tournament, jointly designed by Rodney Fitch & Co and French consultancy Altai (DW 7 April). The bank is using the logo to reflect its strong focus towards Europe. Rodney Fitch & Co director Neil Whitehead says: ‘The identity communicates an innovative and flexible marque that will have a global reach.’
Bold colours and a new typeface replace the previous branding’s more traditional, muted style.
From an orbital-inspired bar to a restaurant-club hybrid space, these hospitality projects have caught our attention lately.
The studio drew inspiration from the typography and botanical images found in the RHS Lindley Library.
All the latest moves and changes happening across the design industry.