BNP-Paribas is launching its new corporate identity at next month’s French Open tennis tournament, jointly designed by Rodney Fitch & Co and French consultancy Altai (DW 7 April). The bank is using the logo to reflect its strong focus towards Europe. Rodney Fitch & Co director Neil Whitehead says: ‘The identity communicates an innovative and flexible marque that will have a global reach.’
The updated look for Sillages Paris features a new typeface, illustrations, art direction and brand visuals, all communicated in a “bold and fun” visual language.
Finding the perfect balance between your bottom line and your team’s wellbeing is key to making your agency the best it can be.
Mindset takes people through three “fun” cognitive tasks with the aim of creating a significant dementia database and one day screen for the syndrome.
Inspired by lockdown’s empty streets, the French designer has reimagined the central London location as a nature-enriched place to meet and rest.