BNP-Paribas is launching its new corporate identity at next month’s French Open tennis tournament, jointly designed by Rodney Fitch & Co and French consultancy Altai (DW 7 April). The bank is using the logo to reflect its strong focus towards Europe. Rodney Fitch & Co director Neil Whitehead says: ‘The identity communicates an innovative and flexible marque that will have a global reach.’
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design