BNP-Paribas launches new corporate identity

BNP-Paribas is launching its new corporate identity at next month’s French Open tennis tournament, jointly designed by Rodney Fitch & Co and French consultancy Altai (DW 7 April). The bank is using the logo to reflect its strong focus towards Europe. Rodney Fitch & Co director Neil Whitehead says: ‘The identity communicates an innovative and flexible marque that will have a global reach.’