Design Bridge has redesigned the packaging for Van Den Bergh’s Dutch instant noodle brand Uno Noodles. The branding consultancy has developed a 3D bowl icon for the brand. Bowls are also being offered in an on-pack promotion. ‘The bowl is designed to reflect the Uno Noodle brand proposition – individual, informal eating – and its characteristics of being young, innovative and straightforward,’ says a spokeswoman for the consultancy.
Bold colours and a new typeface replace the previous branding’s more traditional, muted style.
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The studio drew inspiration from the typography and botanical images found in the RHS Lindley Library.
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