Lee Hunt Associates develops new on-screen branding sequences

New York consultancy Lee Hunt Associates has developed new on-screen branding sequences for the PBS Kids brand. The programming strand has been given a new logo, eight stings and a graphics toolkit. LHA executive director of strategy Jane Potenzo says: ‘We worked with PBS to create a friendly, recognisable brand and environment for kids. A year from now, if kids can identify the shows with the brand, we’ll know we’ve succeeded.’