New York consultancy Lee Hunt Associates has developed new on-screen branding sequences for the PBS Kids brand. The programming strand has been given a new logo, eight stings and a graphics toolkit. LHA executive director of strategy Jane Potenzo says: ‘We worked with PBS to create a friendly, recognisable brand and environment for kids. A year from now, if kids can identify the shows with the brand, we’ll know we’ve succeeded.’
Porsche says it wants to expand into “the third dimension of travel”.
Designers are taking over communication systems and promoting what they see as urgent political messages, walking a legal tightrope in the process. But who are they and why do they
The three-day festival will explore the “positive impact” design can have in society.
David Coombs, head of strategic services at Cheil UK, says if we want people to embrace smart tech, we need to stop aiming for the future.