New York consultancy Lee Hunt Associates has developed new on-screen branding sequences for the PBS Kids brand. The programming strand has been given a new logo, eight stings and a graphics toolkit. LHA executive director of strategy Jane Potenzo says: ‘We worked with PBS to create a friendly, recognisable brand and environment for kids. A year from now, if kids can identify the shows with the brand, we’ll know we’ve succeeded.’
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.