Data firm Seagate launches “living logo” made up of changing images

Data storage company Seagate has launched a “living logo” which will be made up of a changeable set of image pixels.

Seagte logo

It has been created by US consultancy Goodby Silverstein & Partners and is populated by images which come together to compose the Seagate mark.

Seagate has partnered with Getty Images, which provides the current images, and says it will look to tell “an infinite number of visual stories” by animating the Seagate logo on its website.

Topics will include technology pioneers and breakthroughs in human history.

You can play with the identity in its current form on the Seagate website, where individual image pixels are visible.

Seagate chairman and creative officer Steve Luczo says that the new logo reflects how the company is helping “businesses and consumers realise the full potential of living data.”

The logo launches alongside new software and will be part of an awareness campaign, which marks Seagate’s biggest ever marketing spend. 

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