Type designer Jeremy Tankard overhauls online store
Type designer Jeremy Tankard has redesigned his typography.net site so that it works across all devices and can offer buyers trial features across a platform which is easier to navigate.
Type designer Jeremy Tankard has relaunched his website so that it is fully responsive and easy to use on any device.
He has introduced new features and functionality, which means that users can browse and test seamlessly.
First launched in the late 1990s, Typography.net has been made responsive to meet the changing requirements and browsing habits of today.
It was one of the first digital font foundries and now looks forward to offering its services across all devices in a way that will be easier for users to navigate and understand.
Tankard has gained a reputation for the high quality and originality of his work over the last 20 years. Supple Studio creative director and founder Jamie Ellul says: “I’ve worked with Jeremy for over 15 years on everything from logotypes to full blown bespoke typefaces. His fonts are always beautifully crafted and built. Avoiding trends and fads and gravitating towards timeless design. It’s no coincidence typefaces like Bliss are now used by brands worldwide.”
Tankard’s collection of original type designs can now be accessed in a sumptuous web space for you to view, test and explore. In Footnote 27, Tankard’s newsletter, he says: “As is so often the case – small changes and tweaks have larger repercussions down the line. What began as an alteration in the company name and a new advertising style, snowballed. It’s been a mammoth task taking over two years and involving not only commissioning bespoke software, but also pushing how we showcase our type using today’s ever-changing technologies.”
The new site is brimming with features. The beautifully designed interface is kept alive with constantly changing type. You can now license fonts individually and benefit from additional fonts at a massive 50% saving.
There’s a simple but powerful in-browser font tester that allows you to try the fonts with a variety of advanced typographic features. Tankard knows that testing fonts this way “may not be enough, so now you can download demo fonts. These are fully featured fonts built on demand from the master files. They carry a watermark across a percentage of the character set and are licensed for evaluation purposes only”.
Being able to show a little of the creative process and tell the stories behind his work lead to the creation of StudioType.com. This new site functions as a digital sketchbook or magazine. To create the content Tankard delved into the archives and photographed sketchbooks and development work. Here, the stories behind the many original designs are told alongside the bespoke work commissioned by companies worldwide, such as Corbel for Microsoft and Blue Island for Adobe.
Explore more at the new sites http://typography.net and http://studiotype.com
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