Fortum & Mason
Fortum & Mason’s Piccadilly store has conjured up eight festive window displays, depicting wholesome Christmas traditions to evoke themes of “merriment and memory-making”.
Designed in-house, each window presents extremely detailed scenes, from sending hampers and decorating baubles to gift wrapping and making a flaming Christmas pudding. The store’s charming character Geoffrey fumbles through each scene, accidentally setting curtains alight and knocking plates from the table, in a light-hearted nod to the chaos of the festive season.
Food is a common thread that runs through each festive activity, whether it’s the huge Christmas spread or the hamper full of treats. Mischievous animal characters also appear in the scenes, hiding in the Christmas tree or stealing cheese from the table.
Opting for a glitzier approach to reflect the party season, Harvey Nichols window displays feature silver manakins in sequined outfits, framed by disco ball-inspired panels. From dainty baubles to a giant silver star, mirrored decorations reflect light onto the street in Knightsbridge.
Inside the large corner window of the store, one manakin presses its hands against the glass looking out at passers-by. Both dazzling and a little futuristic, the gold and silver metallic palette and overall look of the windows is designed to be eye-catching and draw attention to the store’s luxury gifts across fashion, beauty and food.
Selfridges has also chosen to highlight the power of food, specifically how it brings people together during the Christmas period. On Oxford Street, the stores 15 windows present “surreal and spectacular interpretations” of festive foods that were designed in-house.
In one window a leaning tower of Brussel sprouts in the shape of a Christmas tree sits atop a present-filled car. In another, mince pies emerge from a giant silver dome, travelling down a green and white checked path between rows of foiled evergreen conifers.
Each window features a witty phrase to go with its content – such as “Brussel sprouts à la car(te)” and “Keep your eyes on the pies” – and is framed by LED-lit greenery.
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Dior has transformed Harrods in Knightsbridge into a luxury golden gingerbread house which incorporates its 44 display windows. The French fashion house’s window displays, in-store café and free exhibition mark a significant brand takeover of Harrods.
Recurring symbol motifs feature across the windows and exhibition, such as the compass star (known as the compass rose) and various flowers. The windows feature accents of golden light and are framed by ribbon banners adorned with icing-like text.
Warm hues of caramel brown dominate the colour palette of the display and interior exhibition, keeping with the gingerbread theme. Inside The Fabulous World of Dior exhibition, visitors can see signature bags reimagined in biscuit form, while gingerbread characters sew together real fabric dresses.
We’ll be updating this story soon with more of our favourite Christmas window displays.