Fuelled by a need for cash, the city of New York has decided to sell the names of some of its treasured landmarks, including the Brooklyn Bridge, The Battery Tunnel, Grand Central Station and Times Square.
The tourist hotspots are all up for grabs by potential sponsors. Brand consultancies have been asked to submit ideas for putting the names and logos of their clients up in lights – however outlandish.
So watch out for Krispy Kreme Bridge and McGrand Central. Coke Times Square might be pushing it.