Intro nurtures identity for British Council conference

Intro has created the identity for the British Council’s Glasgow Conference, a three-day event held in honour of the teaching profession.

The conference, which took place last weekend, was the second of its kind organised by the British Council’s Educational Enterprises division. The first was held in Liverpool in 2001.

Intro was briefed to design a ‘modern, contemporary and lively’ identity that could be implemented across a range of conference collateral, according to consultancy designer Dan Poyner.

The result, which is based around the idea of growth and represents a seed, has been layered and multiplied to create different organic patterns.

‘The inspiration for the look and feel is teaching itself and what it means to teach. It isn’t just reciting knowledge; it’s about instilling a spark or a seed, and encouraging people to continue learning on their own,’ Poyner explains.

The identity rolled out across exhibition signage, a 72-page programme, stationery, PowerPoint templates and promotional materials including notebooks, folders, bags and pencils.

Intro was appointed to the work in April following an unpaid creative pitch. Poyner and Intro senior designer Adrian Talbot were creative leads on the project.

The British Council has more than 90 teaching centres in 55 countries and is responsible for teaching more than half a million students worldwide.