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Shower manufacturer Aqualisa is rapidly joining the ranks of all-round design-aware clients like Apple Computer and Orange, with its new branding and product range by Carter Wong Tomlin and Seymour Powell respectively. Which companies would you put on thi

‘Stuart Crystal has become very design-focused. It has transformed itself from a company known for grannies’ cut glass crystal to a desirable and contemporary glassware brand. Its products are now designed by the likes of Jasper Conran and they are wrapped up in award-winning packaging.’

Allison Miguel, Creative director, Ziggurat

‘I’d add Dimplex. The company has an excellent heritage of engineering and some very robust and efficiently manufactured products – but it still has far more potential. The time is perfect for it to evaluate its design and marketing direction.’

Joe Ferry, Head of design, Virgin Atlantic

‘The British ceramics industry is once again embracing design as a powerful commercial tool. Portmeirion with Queensberry Hunt and Elmwood, Royal Doulton with Zandra Rhodes and Julien McDonald. But top of my list is Wedgwood, with Dale Russell, Jasper Conran et al, and with more to follow under the creative direction of Georgina Godley.’

Jim Dawton, Director, Pearson Matthews

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