Most people agree that acupuncture would be great if it wasn’t for the needles. So the British Acupuncture Council’s current logo – a hand brandishing a great big needle, albeit in a floppy kind of a way – would seem a strange branding mechanism.
Indeed it is. Apparently the logo, has proved so unpopular with BAC members in its 18-month life that a replacement is on its way. Designed by London group Fonda, we are assured that the new logo is entirely devoid of needles.