The Jenkins Group’s interiors for high street recruitment chain Reed are rolling out nationwide. The branding had not been touched for about ten years, says consultancy chairman Nick Jenkins. The group, which worked on Manpower, created a new identity as well as interiors and exteriors for the 40-strong chain.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.