Brandhouse pushes chateau appeal for luxury tea collection

Brandhouse has designed the branding and packaging for a tea collection from luxury start-up Chateau Rouge.

Chateau Rouge founder Seán Farrell appointed Brandhouse after searching the Internet for consultancies and looking at the group’s past work. He then visited the group ‘to discuss the germ of his idea, which is bringing together a variety of luxury products under one brand, and making them credible’, according to David Beard, creative director at Brandhouse.

Brandhouse took as its starting point the Chateau Rouge name, imagining it as ‘a real Parisian mansion filled with eclectic art collections, a bit like London’s Wallace Collection’, says Beard. Chateau Rouge’s first range is a collection of eight teas, due to be released in March. The packaging features images of old artefacts from the imaginary chateau, intended to appeal to a target market of over-30s ‘sophisticates’.

Besides branding the company and creating the packaging for the tea range, Brandhouse has designed Chateau Rouge’s holding website and is working on a full e-commerce site.

The group is also designing gift packs for the tea collection, and Beard expects to work on the branding and packaging for subsequent ranges, which may include coffees, wines, olive oils and spices.