Great ad? Who’s it for?

David Bernstein, as usual, hits the nail (or in this case, the nut) on the head in his article (DW 28 June), but the problem exists in TV advertising as much as in print.

How often have you heard someone say, “Have you seen that great ad on television…um, but I can’t remember what it’s for”?

Adrianne LeMan

Managing director

C&FD