Great ad? Who’s it for?

David Bernstein, as usual, hits the nail (or in this case, the nut) on the head in his article (DW 28 June), but the problem exists in TV advertising as much as in print.

How often have you heard someone say, “Have you seen that great ad on television…um, but I can’t remember what it’s for”?

Adrianne LeMan

Managing director


Latest articles

The best talks to catch at D&AD Festival 2018

Returning to East London’s Old Truman Brewery, this year’s D&AD Festival boasts a line-up of speakers that includes graphic designer Craig Oldham and Pentagram’s Naresh Ramchandani. Here, we pick out