Is Witch such a wizard name for skin range?

The name Witch strikes us as slightly odd for a skincare lotion. No doubt Bloom is blameless (News, DW 29 May), but what else was on the shortlist? Crone? Harridan? Leathery Old Hag?

Yeah, yeah. It’s got Witch Hazel in it, as manufacturer De Witt would point out. But what about Witch Helen? Witch Harriet? Witch Hermione? Christ, we’re bored.