The Art Man Max character is the life and soul of Colchester’s imminent arts week, injecting more personality into the promotional campaign than Richard Branson into his Virgin. The story is that poster star Max is a London-type arts guru, in Colchester for the week. Jean Miller Design designer Paul Marten says Max will be an eye-opener, attracting punters to events. The images are intended to reflect art and are treated to look as if they’ve been painted.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.