NestlÃ© has appointed roster consultancy Design Bridge to revamp the packaging for its condensed milk brand. The group will work with advertising agency Publicis on a strategy to broaden the product’s appeal. Packaging will launch in June with a 1m campaign.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.