Design Bridge milks it

Nestlé has appointed roster consultancy Design Bridge to revamp the packaging for its condensed milk brand. The group will work with advertising agency Publicis on a strategy to broaden the product’s appeal.

Nestlé has appointed roster consultancy Design Bridge to revamp the packaging for its condensed milk brand. The group will work with advertising agency Publicis on a strategy to broaden the product’s appeal. Packaging will launch in June with a 1m campaign.

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