New ‘glamour’ and ‘fun’ packs for Superdrug

HEALTH and beauty chain Superdrug has two newly-designed products on shelf, created by Nucleus Design and Miller Sutherland.

A new 25-strong range of nailcare products has been developed and designed by Miller Sutherland for client Nail Attraction exclusively for Superdrug. The brand is based on the theme of glamour and the chain is now planning “nail booths” in trial stores.

Meanwhile, Nucleus has repackaged the chain’s disposable cameras and films to communicate Superdrug’s value, fun and friendliness brand values, says a consultancy spokeswoman.

The Secret Weapon range of toiletries, featured in last week’s issue, was designed by Turner Duckworth, also for Superdrug.